More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 502-038-1
Subject category: Marketing
Authors: A Mukund
Published by: IBS Center for Management Research
Published in: 2002
Length: 7 pages
Data source: Published sources
Topics: Bharat Petroleum; Petrol retailing; Indian oil industry; Post administered price mechanism in India
Share a link: https://casecent.re/p/21609
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

The case is intended to give a detailed insight into India''s oil major Bharat Petroleum''s (BPCL) transformation of its petrol pumps into modern retailing centres. The case examines the reasons behind this move and also the mechanisms adopted by the company to effect the changes. The case is so structured as to enable students to understand why and how BPCL was working towards transforming its petrol pumps into retailing outlets. Students should understand why the impending deregulation of the oil industry had made it imperative for the company to provide more and improved services to its customers. The case is aimed at MBA/PGDBA students taking the marketing curriculum.
Location:
India
Industry:
Petroleum
Size:
Large
Other setting(s):
1992-2001
Teaching note
-
Reference no. 502-038-8
Subject category: Marketing
Authors: A Mukund
Published by: IBS Center for Management Research
Published in: 2002
Length: 6 pages
View full details

About

Abstract

The case is intended to give a detailed insight into India''s oil major Bharat Petroleum''s (BPCL) transformation of its petrol pumps into modern retailing centres. The case examines the reasons behind this move and also the mechanisms adopted by the company to effect the changes. The case is so structured as to enable students to understand why and how BPCL was working towards transforming its petrol pumps into retailing outlets. Students should understand why the impending deregulation of the oil industry had made it imperative for the company to provide more and improved services to its customers. The case is aimed at MBA/PGDBA students taking the marketing curriculum.

Settings

Location:
India
Industry:
Petroleum
Size:
Large
Other setting(s):
1992-2001

Related

Teaching note
-
Reference no. 502-038-8
Subject category: Marketing
Authors: A Mukund
Published by: IBS Center for Management Research
Published in: 2002
Length: 6 pages
View full details