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This supporting video is to accompany the case 'Kylemore Abbey: A Branding Challenge'. The abstract of the case is as follows: Kylemore Abbey is the home of the Irish Benedictine Nuns. The Order of St Benedict has a 1,500-year tradition of hospitality and in keeping with this calling, the Nuns have graciously opened the estate to the education and enjoyment of all who visit. The community at Kylemore Abbey manages a complex web of activities, which includes an international girls' boarding and day school, an Abbey tour, restaurants, craft shops, a pottery, a fishery, a walled Victorian garden and, in the future, a 19th century model farm. Bridgette Brew, the Marketing and Development Manager at Kylemore Abbey, was employed to oversee Kylemore Abbey's marketing strategy and to advance its branding policy. Bridgette's main objective is to find a way to manage successfully, the brand and corporate image for a diverse product portfolio. She recognises that the branding strategy promotes the trading (ie commercial) aspects of the Nuns' initiatives, but must also reflect the spiritual aspects, of the Nuns' communal life.