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The case examines the market revamping exercise undertaken by Rasna Ltd, manufacturer of the leading soft-drink concentrate brand Rasna, in the Indian market. The case provides a detailed account of how the company built up the preparatory drink segment in the Indian beverages market by focusing on distribution, promotion and advertising. The problems faced by Rasna in the late 1990s that led to the decision of a marketing strategy overhaul have been examined. The revamping strategies, in terms of new product launches, segmentation, pricing and advertising have been discussed in detail. The case is structured to enable students to: (1) understand the dynamics of the soft-drink concentrate (preparatory) business as part of the Indian beverages market; (2) discuss the marketing strategies adopted by Rasna Ltd that made Rasna the most successful brand in the Indian soft drink concentrates market; (3) understand how even a market leader brand can lose its sheen because of changes in the external environment, in light of the circumstances that forced Rasna Ltd to think about revamping its brand; (4) discuss the strategy reformulation undertaken for Rasna with reference to product development, positioning, pricing and advertising aspects; and (5) discuss the future prospects of the Rasna brand in light of increasing competition and related product diversification strategy adopted by Rasna. The case is aimed at MBA/PGDBA students, and is intended to be a part of the marketing curriculum.