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Case
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Reference no. 602-007-1
Authors: Janat Shah (Indian Institute of Management Indore (IIMI)); Nitin Singh (Indian Institute of Management Indore (IIMI))
Published in: 2002
Length: 15 pages
Data source: Published sources

Abstract

This case presents the situation in which a company has to deal with certain important decisions related to its international operations. At the basic level, it needs to analyse the productivity levels in domestic plants and evaluate relative merits of production of a class of product. The idea is to evaluate the feasibility of closing down production of this product in one plant while enhancing production volume of the same product at another one. At the next level, the company also needs to seriously appraise its overseas market and analyse the strategy of operating in overseas market. In this context, import duties and exchange rates are important determinants in decision making. The kind of distribution system to be adopted to serve overseas market is also an important area of decision making. This case presents the issues involved in mass merchandising and distribution through specialty stores. The decision choice of a production facility outside the country is also presented. The case attempts to bring out realistic constraints and multiple dimensions of decision making in supply chain international operations and sensitise the readers to these issues.
Size:
GBP22 million sales
Other setting(s):
2000-2001

About

Abstract

This case presents the situation in which a company has to deal with certain important decisions related to its international operations. At the basic level, it needs to analyse the productivity levels in domestic plants and evaluate relative merits of production of a class of product. The idea is to evaluate the feasibility of closing down production of this product in one plant while enhancing production volume of the same product at another one. At the next level, the company also needs to seriously appraise its overseas market and analyse the strategy of operating in overseas market. In this context, import duties and exchange rates are important determinants in decision making. The kind of distribution system to be adopted to serve overseas market is also an important area of decision making. This case presents the issues involved in mass merchandising and distribution through specialty stores. The decision choice of a production facility outside the country is also presented. The case attempts to bring out realistic constraints and multiple dimensions of decision making in supply chain international operations and sensitise the readers to these issues.

Settings

Size:
GBP22 million sales
Other setting(s):
2000-2001

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