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Authors: Sanjib Dutta
Published by: IBS Center for Management Research
Published in: 2002
Length: 9 pages
Data source: Published sources

Abstract

The case gives an overview of the issues concerning the revival of Ashok Leyland effected through a thorough revamp of the supply chain. It outlines how Ashok Leyland, which was reeling under the weight of recession, staged a comeback by re-engineering its in-bound and out-bound supply chain which resulted in huge cost savings. The case discusses various aspects of supply chain management and to emphasize its importance in the context of cost management with specific reference to Ashok Leyland. The case, aimed at MBA/PGDBA students as part of the operations management curriculum, helps them to understand and appreciate the role of supply chain management in an organisation. Using the specific case of Ashok Leyland, it attempts to familiarise the student with the concept of supply chain as well as the practical dimension of the same. It seeks to help students understand the components of supply chain and their critical importance and how it can be re-engineered to help organisations save costs.
Location:
Industry:
Size:
Large
Other setting(s):
1998-2000

About

Abstract

The case gives an overview of the issues concerning the revival of Ashok Leyland effected through a thorough revamp of the supply chain. It outlines how Ashok Leyland, which was reeling under the weight of recession, staged a comeback by re-engineering its in-bound and out-bound supply chain which resulted in huge cost savings. The case discusses various aspects of supply chain management and to emphasize its importance in the context of cost management with specific reference to Ashok Leyland. The case, aimed at MBA/PGDBA students as part of the operations management curriculum, helps them to understand and appreciate the role of supply chain management in an organisation. Using the specific case of Ashok Leyland, it attempts to familiarise the student with the concept of supply chain as well as the practical dimension of the same. It seeks to help students understand the components of supply chain and their critical importance and how it can be re-engineered to help organisations save costs.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1998-2000

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