Product details

The case details the development of the Port of Singapore Authority (PSA) from its inception in 1964 until 1997 when the economy of Southeast Asia is facing a major downturn. This historical development is put into perspective against the political and economic backdrop of the City-State of Singapore during the same period. Fundamental here is the key strategic role of the Port and its natural physical location. The case outlines in some detail the operations and information technologies used by PSA to augment and sustain the natural competitive advantage enjoyed by PSA. As the competitive environment intensifies and Southeast Asia is faced with a significant economic downturn the key decision facing the senior management of PSA is how to sustain this natural competitive advantage. This case was sponsored by the Indiana University CIBER Case Collection.