Product details

The case examines the initiatives taken by Titan, India''s largest watch manufacturer to opt for outsourcing its manufacturing activities in the late 1990s. The case discusses the concept of outsourcing and the benefits and perils associated with it. It also explores the results of the outsourcing initiatives at Titan and briefly comments on the company''s future prospects as well. The case is structured to enable students to: (1) understand the concept and importance of outsourcing in general, with special reference to outsourcing of manufacturing activities; (2) identify circumstances that led to the adoption of an outsourcing initiative; (3) study the approach, policies and procedures adopted to implement the outsourcing strategy; and (4) explore the benefits reaped by Titan as a result of the outsourcing decision and its contribution to sustained superior financial performance and competitive advantage. The case is aimed at MBA/PGDBA students and is intended to be a part of the production and operations management curriculum.