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The case examines the quality initiatives taken up by leading Indian air-brakes manufacturer, Sundaram Clayton, to win the world''s highest award for quality, the Deming Prize. The company''s Total Quality Management (TQM) experience and its preparation for winning the award are explored in detail. The case also provides information about the Deming Prize, its history, its importance and the parameters it is awarded on. The case is structured to enable students to: (1) appreciate the importance of the top management''s commitment to TQM in a manufacturing company; (2) understand the tools and techniques used to improve company wide quality standards; (3) study the parameters prescribed by the Deming Prize; (4) understand the need to get employees at all levels involved in the TQM process, to create a quality culture in the organisation; (5) examine the extensive benefits that TQM initiatives and the Deming Prize can offer an organisation; and (6) expose them to factors that can cause the failure of TQM in an organisation. The case is aimed at MBA/PGDBA students, and is intended to be a part of the production and operations management curriculum.