Product details

The case examines the initiatives taken by the Indian cement major, Gujarat Ambuja Cements Ltd (GACL), to maintain profitability and market share despite adverse industry and market conditions. The company''s efforts to improve its operational efficiency through productivity enhancement, quality control, pollution control and cost-cutting measures are explored in detail. The case also discusses the future prospects of the company in light of the fact that the company might not be able to continue to reap the benefits of the above measures. The case is so structured as to enable students to: (1) appreciate the impact of plant location decisions on the overall success of the company; (2) understand the importance of designing an innovative project and implementing it effectively to derive a huge cost advantage; (3) study the range and depth of innovative strategies that progressive and well-managed companies adopt to become leaders in their industry; and (4) understand the dynamics of the cement business, the cost characteristics, and the parameters for success and survival in a commoditised industry. The case is aimed at MBA/PGDBA students and is intended to be a part of the production and operations management curriculum.