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The case examines the reasons behind automobile major Mahindra and Mahindra''s decision to implement a Business Process Re-engineering (BPR) programme. The case explores in detail the implementation procedure at the company and the benefits that accrued from the BPR programme. In addition, the case discusses the concept of BPR, its benefits, and the steps that need to be taken to ensure the success of such initiatives. The case is so structured as to enable students to: (1) understand the circumstances that necessitate the adoption of radically transformational programmes such as BPR; (2) understand the basic concepts involved in BPR, its implementation, and the pre-requisites for its success; (3) study the nature of problems that are encountered during the introduction and implementation of BPR, and the factors that ensure its success; and (4) examine the benefits that a BPR programme can offer to an organisation when it is effectively implemented. The case is aimed at MBA/PGDBA students, and is intended to be a part of the production and operations curriculum.