Product details

McDonald''s is a fast food chain with restaurants all over the world. It serves burgers and other fast food customised to local tastes. Its philosophy has been ''one world, one burger''; which meant that the burger must be consistent in terms of cost and quality. To meet such high standards, it was essential to have an excellent supply chain management system. In India as in other parts of the world, McDonald''s had a very well orchestrated supply chain, called the ''Cold Chain''. The case study looks at McDonald''s supply chain management system in India and discusses in detail its outsourcing mechanism. The case is designed to enable students to understand the concept of the supply chain management system with specific reference to McDonald''s system. The case aims at educating students on the role of the various components of the supply chain and how it can be organised to function efficiently and effectively. At the end of the case discussion, students are expected to know: (1) the concepts of supply chain management; (2) the components and the effective management of the supply chain; and (3) the benefits reaped by McDonald''s because of its supply chain. The case is intended for MBA/PGDBM level students, as a part of the production and operations management curriculum.