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Case
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Reference no. 702-008-1
Published by: IBS Center for Management Research
Published in: 2002
Length: 9 pages
Data source: Published sources

Abstract

The case describes the role of the Indian music company, Super Cassettes Industries, in the music piracy business and examines the impact that this had on the music industry as a whole. The case also gives details of the fluctuating fortunes of Super Cassettes and presents the viewpoints of the group''s supporters as well as its critics. The case is so structured as to enable students to see how Super Cassettes built up a successful business empire through music piracy. Students can gain insights into the legal and ethical aspects of the T-Series story. The case is aimed at MBA/PGDBA students, and is intended to be a part of the business ethics elective curriculum.
Location:
Industry:
Size:
Large
Other setting(s):
1997-2001

About

Abstract

The case describes the role of the Indian music company, Super Cassettes Industries, in the music piracy business and examines the impact that this had on the music industry as a whole. The case also gives details of the fluctuating fortunes of Super Cassettes and presents the viewpoints of the group''s supporters as well as its critics. The case is so structured as to enable students to see how Super Cassettes built up a successful business empire through music piracy. Students can gain insights into the legal and ethical aspects of the T-Series story. The case is aimed at MBA/PGDBA students, and is intended to be a part of the business ethics elective curriculum.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1997-2001

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