Subject category:
Ethics and Social Responsibility
Published by:
IBS Center for Management Research
Length: 12 pages
Data source: Published sources
Abstract
The case discusses the crisis faced by Coke in Europe when people fell ill after consuming its products. The case also brings out the ethical dimensions involved in Coke's exclusive school contracts, which was done to promote soft drink sales among school children. The case is designed to help students critically analyse the ethical issues involved during Coke's European crisis and the exclusive school contracts controversy in the US. Students must appreciate the role of sound ethics in doing business.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Ethics and Social Responsibility
Published by:
IBS Center for Management Research
Length: 6 pages
About
Abstract
The case discusses the crisis faced by Coke in Europe when people fell ill after consuming its products. The case also brings out the ethical dimensions involved in Coke's exclusive school contracts, which was done to promote soft drink sales among school children. The case is designed to help students critically analyse the ethical issues involved during Coke's European crisis and the exclusive school contracts controversy in the US. Students must appreciate the role of sound ethics in doing business.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Ethics and Social Responsibility
Published by:
IBS Center for Management Research
Length: 6 pages