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Case
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Reference no. 702-020-1
Authors: Vivek Gupta
Published by: IBS Center for Management Research
Published in: 2002

Abstract

The case discusses the crisis faced by Coke in Europe when people fell ill after consuming its products. The case also brings out the ethical dimensions involved in Coke's exclusive school contracts, which was done to promote soft drink sales among school children. The case is designed to help students critically analyse the ethical issues involved during Coke's European crisis and the exclusive school contracts controversy in the US. Students must appreciate the role of sound ethics in doing business.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Large
Other setting(s):
1998-1999, 2001

About

Abstract

The case discusses the crisis faced by Coke in Europe when people fell ill after consuming its products. The case also brings out the ethical dimensions involved in Coke's exclusive school contracts, which was done to promote soft drink sales among school children. The case is designed to help students critically analyse the ethical issues involved during Coke's European crisis and the exclusive school contracts controversy in the US. Students must appreciate the role of sound ethics in doing business.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1998-1999, 2001

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