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Abstract
The company was established in 1998 with an objective of reaching the small business market by means of the Internet. The B2B business has become of vogue due to its cost savings among the firms. AllBusiness.com was successful in securing financial resources, in recruiting personnel and in identifying strategic partners, which were required to grow as an emerging company. The recognition of the company by the targeted customers and marketing of products and services were particularly important for on-line business because of its virtual nature. The management of the company faced a big decision as to the growth strategy when NBCi came up with a proposal of a merger. After examining the various points of the proposal and the future course of the company, AllBusiness.com took a decision to accept the merger in order to accelerate the growth.
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Abstract
The company was established in 1998 with an objective of reaching the small business market by means of the Internet. The B2B business has become of vogue due to its cost savings among the firms. AllBusiness.com was successful in securing financial resources, in recruiting personnel and in identifying strategic partners, which were required to grow as an emerging company. The recognition of the company by the targeted customers and marketing of products and services were particularly important for on-line business because of its virtual nature. The management of the company faced a big decision as to the growth strategy when NBCi came up with a proposal of a merger. After examining the various points of the proposal and the future course of the company, AllBusiness.com took a decision to accept the merger in order to accelerate the growth.
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