Product details

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Subject category: Entrepreneurship
Published in: 2002
Length: 32 pages
Data source: Published sources

Abstract

Acer is the world''s largest and most successful Chinese high-technology company - and it is not yet 25 years old. Established in Taiwan in 1976 by entrepreneur Stan Shih, Acer has grown to become a diversified IT group and a world leader in the personal computer industry. It is the world''s third largest PC producer (of both branded and original equipment production) and is one of the top ten branded PC producers. It offers a range of IT products including high-end servers, multimedia PCs, notebooks, computer peripherals, components and semiconductors - as well as cellular telephones, Internet service providers and a range of web-based services. The Acer group encompasses over 120 offices, spanning 37 countries and employing more than 32,000 people. The group operates 17 manufacturing sites and 26 assembly plants in 21 countries. Acer group revenues were $6.7 billion in 1998, rising to $8.7 billion in 1999, but plateauing in the difficult year 2000. These are the bare statistics of success, for which Acer has become Taiwan''s most famous company and its founder, Stan Shih, the country''s most decorated entrepreneur. But behind this data lies a fascinating story. Acer is a completely new kind of multinational enterprise. It has devised novel organisational and management solutions to the problems of achieving global scale, and in organising a global scale of operation once it is achieved. In this case, the story of Acer is told, based on extensive interviews with Mr Stan Shih, the founder and chairman of the group, and senior management in Taiwan, USA, Singapore, Hong Kong and Japan. Acer is situated as one of the ''Dragon Multinationals'' which have emerged from the Asia-Pacific periphery, going global with accelerated techniques of internationalisation based on strategic and organisational innovation.

About

Abstract

Acer is the world''s largest and most successful Chinese high-technology company - and it is not yet 25 years old. Established in Taiwan in 1976 by entrepreneur Stan Shih, Acer has grown to become a diversified IT group and a world leader in the personal computer industry. It is the world''s third largest PC producer (of both branded and original equipment production) and is one of the top ten branded PC producers. It offers a range of IT products including high-end servers, multimedia PCs, notebooks, computer peripherals, components and semiconductors - as well as cellular telephones, Internet service providers and a range of web-based services. The Acer group encompasses over 120 offices, spanning 37 countries and employing more than 32,000 people. The group operates 17 manufacturing sites and 26 assembly plants in 21 countries. Acer group revenues were $6.7 billion in 1998, rising to $8.7 billion in 1999, but plateauing in the difficult year 2000. These are the bare statistics of success, for which Acer has become Taiwan''s most famous company and its founder, Stan Shih, the country''s most decorated entrepreneur. But behind this data lies a fascinating story. Acer is a completely new kind of multinational enterprise. It has devised novel organisational and management solutions to the problems of achieving global scale, and in organising a global scale of operation once it is achieved. In this case, the story of Acer is told, based on extensive interviews with Mr Stan Shih, the founder and chairman of the group, and senior management in Taiwan, USA, Singapore, Hong Kong and Japan. Acer is situated as one of the ''Dragon Multinationals'' which have emerged from the Asia-Pacific periphery, going global with accelerated techniques of internationalisation based on strategic and organisational innovation.

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