Pharma UK (B): Proposal to the European Marketing Board

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Prize winner

Compact case

Case

Reference no. 802-015-1

Subject category: Entrepreneurship

Authors: Julian Birkinshaw (London Business School (LBS))

Published by: London Business School

Published in: 2002

Length: 2 pages

Data source: Published sources

Topics: Multinational; Subsidiary; Entrepreneurship

Share a link: https://casecent.re/p/21714

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Abstract

This is the second of a two-case series. This case focuses on the European Marketing Board of Pharma, and the decision whether to approve expenditure on the UK's subsidiary's transdermal technology or not.

Location:

UK, Switzerland

Industry:

Pharmaceutical

Size:

Large

Other setting(s):

1993-1994