Subject category:
Entrepreneurship
Published by:
London Business School
Length: 21 pages
Data source: Published sources
Abstract
Icon Medialab International was at a crossroads in the short history of the company. After several years of spectacular uninterrupted growth, the e-consulting industry was experiencing a dramatic downturn and Icon was caught in the middle of it - revenues were dropping rapidly and losses were mounting. The board of directors had to decide on the best course of action to ensure both the short-term and long-term viability of the firm.
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Abstract
Icon Medialab International was at a crossroads in the short history of the company. After several years of spectacular uninterrupted growth, the e-consulting industry was experiencing a dramatic downturn and Icon was caught in the middle of it - revenues were dropping rapidly and losses were mounting. The board of directors had to decide on the best course of action to ensure both the short-term and long-term viability of the firm.