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Case
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Reference no. 802-024-1
Subject category: Entrepreneurship
Authors: Michel Santi (HEC Paris); Bertrand Limoges (HEC Paris)
Published in: 2002

Abstract

As a specialist of new technologies, students are asked by a venture capitalist fund to review SmoothQoS which may be seen as an exciting opportunity. SmoothQoS, launched in February 2000 in London, is a start-up focusing on quality of service on broadband networks. It developed a patented technology allowing prioritisation of data transfer on broadband with a first vertical application for massive multi-player games on wireline or wireless networks. Market forecasts were skyrocketing, but as GPRS and UMTS implementation have been postponed, SmoothQoS is looking at refocusing its strategy and paying more attention to xDSL markets. The students have to deal with the following issues: (1) what is the key factor in the business value chain for SmoothQoS?; (2) does SmoothQoS need to be a de facto standard to succeed?; (3) what about the xDSL markets?; and (4) what other possible vertical markets are there? The teaching note is available as a paper copy or a PowerPoint File.
Location:
Industry:
Size:
Start-up
Other setting(s):
2002

About

Abstract

As a specialist of new technologies, students are asked by a venture capitalist fund to review SmoothQoS which may be seen as an exciting opportunity. SmoothQoS, launched in February 2000 in London, is a start-up focusing on quality of service on broadband networks. It developed a patented technology allowing prioritisation of data transfer on broadband with a first vertical application for massive multi-player games on wireline or wireless networks. Market forecasts were skyrocketing, but as GPRS and UMTS implementation have been postponed, SmoothQoS is looking at refocusing its strategy and paying more attention to xDSL markets. The students have to deal with the following issues: (1) what is the key factor in the business value chain for SmoothQoS?; (2) does SmoothQoS need to be a de facto standard to succeed?; (3) what about the xDSL markets?; and (4) what other possible vertical markets are there? The teaching note is available as a paper copy or a PowerPoint File.

Settings

Location:
Industry:
Size:
Start-up
Other setting(s):
2002

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