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The case talks about the group from Andhra Pradesh (India) that became a Rs 15 billion empire under the entrepreneurship of Ramoji Rao. The case discusses in detail, the various strategies of Ramoji Rao''s strategies to expand into the media (print and broadcast), entertainment, foods, films and other industries. The group seemed successful as it derived synergies from all its varied businesses. From the case, students are expected to understand Ramoji Rao''s entrepreneurial skills. Students are also expected to understand the various synergies derived from the businesses. They should analyse whether Ramoji Rao was a successful entrepreneur or whether the unrelated diversification reflected his poor entrepreneurship. The case is intended for MBA/PGDBM level students as a part of the entrepreneurship curriculum.