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Case
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Reference no. 006-C96A-P
Subject category: Entrepreneurship
Published by: Babson College
Originally published in: 1996
Version: March 14 2004
Notes: Customers are advised to view the preview copy before ordering

Abstract

Beautiful Legs by post describes the start-up of a mail order business selling women''s tights in Britain. The principals are Elizabeth Preis and Dickon Addis, who created a business plan while they were MBA students at INSEAD in France; upon graduation they started the business. Elizabeth Preis is an American who had lived in Europe as a student, but had never lived in Britain until she started the company. The bulk of the case is the business plan, which was written to raise money. A video ''006-V96A-P'' is available to accompany this case.
Location:
Other setting(s):
1995

About

Abstract

Beautiful Legs by post describes the start-up of a mail order business selling women''s tights in Britain. The principals are Elizabeth Preis and Dickon Addis, who created a business plan while they were MBA students at INSEAD in France; upon graduation they started the business. Elizabeth Preis is an American who had lived in Europe as a student, but had never lived in Britain until she started the company. The bulk of the case is the business plan, which was written to raise money. A video ''006-V96A-P'' is available to accompany this case.

Settings

Location:
Other setting(s):
1995

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