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Case
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Reference no. 802-053-1
Subject category: Entrepreneurship
Published by: Babson College
Originally published in: 2002
Version: 10.29.02
Length: 14 pages
Data source: Field research

Abstract

A pharmacist looking for a career change enrolls in Babson''s MBA programme and begins planning his new business venture in the school''s entrepreneurship ''hatchery''. When he was working in the health care field, Nahill noticed how the numbers of uninsured people was increasing even when the unemployment rate went down. He also observed how the cost of providing health insurance benefits was increasing rapidly and causing companies to look for less expensive alternatives. He establishes a company, Access Healthcare Network, that provides discount cards for prescriptions as well as dental and vision needs. He contracts with major providers of these services, such as drug stores, to provide discounts to users of the card. His planned revenue source is companies and trade associations seeking low cost alternatives to full health and dental benefits. After some initial success, the company faces severe financial problems and Nahill must choose between bailing out or seeking investors to help the company grow. The teaching note includes strategies for case presentation, key concepts, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into a course.
Location:
Industry:
Size:
Start-up
Other setting(s):
1996-1998

About

Abstract

A pharmacist looking for a career change enrolls in Babson''s MBA programme and begins planning his new business venture in the school''s entrepreneurship ''hatchery''. When he was working in the health care field, Nahill noticed how the numbers of uninsured people was increasing even when the unemployment rate went down. He also observed how the cost of providing health insurance benefits was increasing rapidly and causing companies to look for less expensive alternatives. He establishes a company, Access Healthcare Network, that provides discount cards for prescriptions as well as dental and vision needs. He contracts with major providers of these services, such as drug stores, to provide discounts to users of the card. His planned revenue source is companies and trade associations seeking low cost alternatives to full health and dental benefits. After some initial success, the company faces severe financial problems and Nahill must choose between bailing out or seeking investors to help the company grow. The teaching note includes strategies for case presentation, key concepts, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into a course.

Settings

Location:
Industry:
Size:
Start-up
Other setting(s):
1996-1998

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