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Abstract

This is the first of a two-case series (802-076-1 and 802-077-1). Streamline Business Systems is the second case in a series; the first case is John Roughneen, which deals with the following: (1) the process of becoming an entrepreneur as a deliberate career choice; (2) the entrepreneurial search process including idea generation, opportunity search and discovery, shaping an opportunity into a business, and the start-up of a new venture. The industry that John and his partner decided to enter is software for companies operating vending machines. After they have started their new venture, the founders decide they need a business plan. The case Streamline Business Systems (802-077-1) is John Roughneen''s business plan. The two cases can be used either independently or in conjunction with each other.

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Abstract

This is the first of a two-case series (802-076-1 and 802-077-1). Streamline Business Systems is the second case in a series; the first case is John Roughneen, which deals with the following: (1) the process of becoming an entrepreneur as a deliberate career choice; (2) the entrepreneurial search process including idea generation, opportunity search and discovery, shaping an opportunity into a business, and the start-up of a new venture. The industry that John and his partner decided to enter is software for companies operating vending machines. After they have started their new venture, the founders decide they need a business plan. The case Streamline Business Systems (802-077-1) is John Roughneen''s business plan. The two cases can be used either independently or in conjunction with each other.

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