Product details

This is the first of a two-case series (802-082-1 and 802-083-1). In 1996, Terry Liew gave up a promising career as an accounting manager to pursue his dream of becoming Southeast Asia''s leading shiatsu therapy instructor. After subletting a room in a friend''s massage clinic for about two years, Liew decided to establish The Shiatsu School. In December 1999, he was unexpectedly served an eviction notice which required him to vacate the premises within 5 months. Liew needed to find a suitable alternative to accommodate his growing business. The decision was critically important because of the financial market positioning and growth implications involved. This case is ideally suited to courses dealing with small business management, it can also be used in courses dealing with general management. In analysing the case, students can expect to learn about: (1) the identification of consistent strategies and tactics that can be implemented to help achieve the vision and goals; (2) key characteristics and behavioural traits of successful entrepreneurs; (3) the difficulties that entrepreneurs face when managing with scare resources and unexpected changes; and (4) challenges and rewards of career transition.