Subject category:
Entrepreneurship
Published by:
Asian Business Case Centre
Length: 10 pages
Data source: Field research
Share a link:
https://casecent.re/p/21772
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Abstract
This is the second of a two-case series (802-082-1 and 802-083-1). In March 2000, Terry Liew, Principal of the Shiatsu School, decided to relocate his business. Despite the success after the move, Liew remained concerned about the need to develop a broader range of services to support the business so that he could dedicate more time to his one true driving passion: teaching and training others about shiatsu. This need for developing other revenue streams took on greater urgency after the September 11th attack. Liew was forced to cancel very important foundation training classes that had been scheduled for international students who decided to stay home for security reasons. By mid-December 2001, the situation had become dire, as the level of international travel remained depressed, with no major upsurge in sight over the next several months. This left Liew pondering what types of revenue streams he should quickly develop in order to ensure the school''s continued success. The situation provides discussions for students on sustaining and growing the revenue streams for a new business and survival in a business slowdown.
About
Abstract
This is the second of a two-case series (802-082-1 and 802-083-1). In March 2000, Terry Liew, Principal of the Shiatsu School, decided to relocate his business. Despite the success after the move, Liew remained concerned about the need to develop a broader range of services to support the business so that he could dedicate more time to his one true driving passion: teaching and training others about shiatsu. This need for developing other revenue streams took on greater urgency after the September 11th attack. Liew was forced to cancel very important foundation training classes that had been scheduled for international students who decided to stay home for security reasons. By mid-December 2001, the situation had become dire, as the level of international travel remained depressed, with no major upsurge in sight over the next several months. This left Liew pondering what types of revenue streams he should quickly develop in order to ensure the school''s continued success. The situation provides discussions for students on sustaining and growing the revenue streams for a new business and survival in a business slowdown.