Product details

An interactive television (I-TV) company, in the early-stage growth period, is continuously searching for large amounts of additional financing to support their research and development efforts. The company plans to deliver movies on demand to consumers as well as enhanced shopping capabilities and high-quality educational programmes. While few doubt the technical capabilities of the company, there are unanswered questions regarding market demand. As the company enters its fourth year, expenses for R&D and marketing increase dramatically, revenues are barely visible and mounting losses are causing increased concern and demand for new funds. The company has already given up over fifty percent of its equity to investors, when one of the industry giants enters the picture with a financing offer that the president is apprehensive about and she asks for her senior staff''s assessment. The teaching note includes strategies for case presentation, key concepts, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into a course.