Product details

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Published by: Asia Case Research Centre, The University of Hong Kong
Originally published in: 2002
Version: 2 January 2002
Length: 15 pages

Abstract

Coach U is a virtual training firm offering 'coaching' to individuals, teams and corporations through teleclasses conducted via conference calls. Coaching is a relatively new management style that empowers targets to discover and implement actions geared to achieving particular career, personal or lifestyle goals and objectives. Coach U succeeded in delivering coaching services in the US, but wanted to penetrate Asia. The prevailing management attitude, particularly in Asia, focused on control, order and compliance with the consequence that people become objectified, measured and expended. Coach U's approach and content are rooted in the American style of management, which is a challenge when applied to the Asian market.

About

Abstract

Coach U is a virtual training firm offering 'coaching' to individuals, teams and corporations through teleclasses conducted via conference calls. Coaching is a relatively new management style that empowers targets to discover and implement actions geared to achieving particular career, personal or lifestyle goals and objectives. Coach U succeeded in delivering coaching services in the US, but wanted to penetrate Asia. The prevailing management attitude, particularly in Asia, focused on control, order and compliance with the consequence that people become objectified, measured and expended. Coach U's approach and content are rooted in the American style of management, which is a challenge when applied to the Asian market.

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