Subject category:
Knowledge, Information and Communication Systems Management
Published by:
IBS Center for Management Research
Length: 10 pages
Data source: Published sources
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https://casecent.re/p/21784
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Abstract
The case examines the concept of Internet banking, its benefits and problems. It also discusses the initiatives taken by ICICI Bank, the pioneer and leading provider of Internet banking services in India. The case explores the reasons for the limited growth of Internet banking in India and discusses its future as well. The case is structured to enable students to; (1) understand the basic concepts of Internet banking, its working mechanism and benefits; (2) examine the initiatives taken by ICICI Bank, which made it the leader in the Indian Internet banking market; and (3) discuss the problems associated with Internet banking and its future in India. The case is aimed at MBA/PGDBA students, and is intended to be a part of the knowledge, information and communication systems management curriculum.
About
Abstract
The case examines the concept of Internet banking, its benefits and problems. It also discusses the initiatives taken by ICICI Bank, the pioneer and leading provider of Internet banking services in India. The case explores the reasons for the limited growth of Internet banking in India and discusses its future as well. The case is structured to enable students to; (1) understand the basic concepts of Internet banking, its working mechanism and benefits; (2) examine the initiatives taken by ICICI Bank, which made it the leader in the Indian Internet banking market; and (3) discuss the problems associated with Internet banking and its future in India. The case is aimed at MBA/PGDBA students, and is intended to be a part of the knowledge, information and communication systems management curriculum.