Product details

The case examines the Internet media company DoubleClick.com''s legal problems due to its controversial website visitor information collection practices. The company''s attempts to come out of these problems are also discussed. The case also discusses the issue of privacy on the World Wide Web and the legal, technical and ethical aspects involved. The case is so structured as to enable students to understand that there might be serious practical limitations in carrying out covert data collection on the Internet, even in the absence of regulations. Companies that are not prepared to notify and seek the consent of the individuals whose personal information is being collected, cannot expect to continue their business in the wake of increasing awareness about on-line privacy issues globally. The case intends to make the students; (1) understand the need for protecting the rights of individuals to privacy and to know the intent behind collecting personal information; (2) understand the current technologies being utilised in the field and the nature and direction of new technologies likely to be available in the near future; (3) understand the existing policy framework designed by leading companies to protect the privacy of Internet users; and (4) discuss the legal, technical, ethical and social issues involved in the on-line privacy norms and the direction of future policies. The case is aimed at MBA/PGDBA students, and is intended to be a part of the knowledge, information and communication systems management curriculum.