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The case looks at how BEA Systems'' products and services are playing an important role in personalising websites. The concept of personalisation on the Internet, its benefits and potential problems are explored in detail. The case is structured to enable students to: (1) understand the circumstances that have made it necessary for companies to offer increasingly personalised features/services on their websites; (2) understand the basic concepts of on-line personalisation and its various forms; (3) analyse the various ways in which websites can incorporate personalisation features and the benefits associated with the same; and (4) discuss the possible problems associated with personalisation and its importance for websites in the future. The case is aimed at MBA/PGDBA students, and is intended to be a part of the knowledge, information and communication systems management curriculum.