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The case gives an overview of the various methods of marketing used by Indian companies during the late-1990s. The case gives a background of the evolution of dotcoms in the country, and the various business models on which they are based. It also discusses in detail, the various media in which dotcoms advertise. The dotcom companies used the traditional media more as the Internet was still in its nascent stage in India. Print was the most popular media, followed by hoardings, billboards and television. Some dotcoms also used novel methods of marketing like innovative campaigns with huge investments. The case also traces the boom and the collapse of the dotcom companies. From the case, students are expected to understand, analyse and identify: (1) the evolution of dotcoms; (2) the dotcom boom in India; (3) the various marketing strategies adopted by the portals in India; (4) the dotcom bust and the reasons behind it; (5) the factors that contributed to the success of the survivors and whether the huge ad spend by dotcom companies contributed to the survival; and (6) new methods of marketing for the dotcom companies. The case is intended for MBA/PGDBM level students as a part of the knowledge, information and communication systems management curriculum.