Product details

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Abstract

The case examines Cisco Systems Inc''s (Cisco) innovative business model, which was based on a networked supply chain. This type of supply chain made the exchange of information between customers, suppliers, service partners and employees faster and easier. The case gives a detailed account of Cisco Connection On-line (CCO), Cisco''s e-business site. The case also examines Cisco''s excess inventory problem and the steps taken by Cisco to overcome this problem. The case is designed to familiarise students with Cisco''s new business model. After reading the case, students should have: (1) a general understanding of the concept and scope of a networked supply chain; (2) an understanding of how the networked supply chain works in a large IT company; (3) an understanding of importance of demand forecasting for a company to maintain service level and leveraging a network; (4) an understanding of how a company can use networking techniques to link suppliers and distributors, resellers, customers, manufacturers closely to its in-house processes; and (5) an understanding of the role of technology in the management of business. The case is intended for MBA/PGDBM level students as a part of their knowledge, information and communication systems management curriculum.
Location:
Size:
Large
Other setting(s):
Late 1990s to 2002

About

Abstract

The case examines Cisco Systems Inc''s (Cisco) innovative business model, which was based on a networked supply chain. This type of supply chain made the exchange of information between customers, suppliers, service partners and employees faster and easier. The case gives a detailed account of Cisco Connection On-line (CCO), Cisco''s e-business site. The case also examines Cisco''s excess inventory problem and the steps taken by Cisco to overcome this problem. The case is designed to familiarise students with Cisco''s new business model. After reading the case, students should have: (1) a general understanding of the concept and scope of a networked supply chain; (2) an understanding of how the networked supply chain works in a large IT company; (3) an understanding of importance of demand forecasting for a company to maintain service level and leveraging a network; (4) an understanding of how a company can use networking techniques to link suppliers and distributors, resellers, customers, manufacturers closely to its in-house processes; and (5) an understanding of the role of technology in the management of business. The case is intended for MBA/PGDBM level students as a part of their knowledge, information and communication systems management curriculum.

Settings

Location:
Size:
Large
Other setting(s):
Late 1990s to 2002

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