Subject category:
Entrepreneurship
Published by:
Senate Hall Academic Publishing
Length: 16 pages
Data source: Published sources
Abstract
Mp3.com was a revolutionary venture set up in an attempt to break the mold of the music recording industry. The case study documents the venture''s impressive growth and the factors affecting its performance. A deep understanding of the case requires the reader to draw from a wide spectrum of economics, new venture management theory, and both antitrust and copyright laws. This case study has been peer reviewed by the editorial board of the International Journal of Entrepreneurship Education (IJEE).
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Abstract
Mp3.com was a revolutionary venture set up in an attempt to break the mold of the music recording industry. The case study documents the venture''s impressive growth and the factors affecting its performance. A deep understanding of the case requires the reader to draw from a wide spectrum of economics, new venture management theory, and both antitrust and copyright laws. This case study has been peer reviewed by the editorial board of the International Journal of Entrepreneurship Education (IJEE).