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Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2001
Length: 22 pages
Data source: Field research

Abstract

This is part of a case series. In mid-1999, negotiators for Walt Disney Company and the Hong Kong Government were having intensive discussions about the possibility of building a theme park known as Hong Kong Disneyland on Lantau. The case presents detailed information about the proposed theme park and the assumptions used by Walt Disney in conducting an economic assessment on the project. It also lays out other alternatives for Disney's entry into the China market.
Location:
Industry:
Other setting(s):
1999

About

Abstract

This is part of a case series. In mid-1999, negotiators for Walt Disney Company and the Hong Kong Government were having intensive discussions about the possibility of building a theme park known as Hong Kong Disneyland on Lantau. The case presents detailed information about the proposed theme park and the assumptions used by Walt Disney in conducting an economic assessment on the project. It also lays out other alternatives for Disney's entry into the China market.

Settings

Location:
Industry:
Other setting(s):
1999

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