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Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2001

Abstract

This is part of a case series. In mid-1999, negotiators for the Hong Kong Government and the Walt Disney Company were having intensive discussions about the possibility of building a theme park known as Hong Kong Disneyland on Lantau. The case presents detailed information about the proposed theme park and the assumptions used by the Hong Kong Government in conducting an economic assessment of the project. It also lays out other alternatives for reinvigorating the tourism industry in Hong Kong and the development of Penny's Bay (the proposed site of Hong Kong Disneyland) in Lantau.
Location:
Industry:
Other setting(s):
1999

About

Abstract

This is part of a case series. In mid-1999, negotiators for the Hong Kong Government and the Walt Disney Company were having intensive discussions about the possibility of building a theme park known as Hong Kong Disneyland on Lantau. The case presents detailed information about the proposed theme park and the assumptions used by the Hong Kong Government in conducting an economic assessment of the project. It also lays out other alternatives for reinvigorating the tourism industry in Hong Kong and the development of Penny's Bay (the proposed site of Hong Kong Disneyland) in Lantau.

Settings

Location:
Industry:
Other setting(s):
1999

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