Product details

This case illustrates how Duke''s Fuqua School of Management, located in Durham, North Carolina, has expanded its management education programs into Europe through the extensive usage of Internet technology. The learning objectives are: (1) to gain knowledge of how the international market for management education has changed over the past years and to recognize threats and opportunities for existing and new players; (2) to understand how Internet technology can be used for internationalizing existing "old" businesses, i.e. the management education market, depending on the specific requirements of different target groups; (3) to recognize the opportunities that the Internet offers for existing competitors, such as Fuqua, who are currently not number one or two in their respective industry; (4) to understand how the Internet usage for the development and delivery of management education programs necessitates the co-operation between universities and technology providers and/or education brokers; and (5) to acquire a firm grasp of a number of e-commerce analysis tools.