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Forging strategic alliances was a common method employed by operators of steel portals to expand their repertoire of services and to enhance the e-commerce capabilities of their sites. Those that aspired to promote and cement their presence in other countries had gone further by signing agreements with indigenous companies to leverage on their knowledge of and familiarity with the local industry. It can be seen that regardless of their country of origin, these steel portals had taken a similar strategy to attract more users to their sites. iSteelAsia has been employing the same strategy to offer a range of third party services and to create affiliated portals in other countries. However, in an unprecedented move, it is taking a step further. Instead of finding a strategic partner to promote its presence in other countries, it is proposing to acquire an equity interest in a steel trader.