Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 18 pages
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Abstract
In March 2000, CaseTrust, an accreditation scheme designed to promote consumer confidence in Web-based retailers, was in the third year of implementation in Singapore. The plan was to extend CaseTrust's success to other countries. However, this raised a number of issues with regards to the legal framework required, CaseTrust's marketing and branding strategy, technical issues relating to security and cultural factors.
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 7 pages
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 8 pages
Spanish language
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 18 pages
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Abstract
In March 2000, CaseTrust, an accreditation scheme designed to promote consumer confidence in Web-based retailers, was in the third year of implementation in Singapore. The plan was to extend CaseTrust's success to other countries. However, this raised a number of issues with regards to the legal framework required, CaseTrust's marketing and branding strategy, technical issues relating to security and cultural factors.
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Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 7 pages
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 8 pages
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 18 pages