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Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2001

Abstract

Cold Storage, which operated a chain of 31 supermarkets located across the city-state of Singapore, was a well-established retail operation renowned for the quality of its fresh food. In June 1998, the company launched its supermarket services on the Internet in an effort to better serve its customers. Now in June 2000, Lester Quah, Operations Director at Cold Storage, had to evaluate the factors that helped its online shoppers to establish trust in its virtual store and the value of being a member of CaseTrust, a third-party trust accreditation scheme, for promoting its online e-tailing business. This case can be used in conjunction with the case entitled 'CaseTrust: Building Third-Party e-Tailing Trust'.
Location:
Industry:
Other setting(s):
2000

About

Abstract

Cold Storage, which operated a chain of 31 supermarkets located across the city-state of Singapore, was a well-established retail operation renowned for the quality of its fresh food. In June 1998, the company launched its supermarket services on the Internet in an effort to better serve its customers. Now in June 2000, Lester Quah, Operations Director at Cold Storage, had to evaluate the factors that helped its online shoppers to establish trust in its virtual store and the value of being a member of CaseTrust, a third-party trust accreditation scheme, for promoting its online e-tailing business. This case can be used in conjunction with the case entitled 'CaseTrust: Building Third-Party e-Tailing Trust'.

Settings

Location:
Industry:
Other setting(s):
2000

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