Cold Storage (Singapore): Establishing Trust Among Online Consumers

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Case

Reference no. 301-035-1

Subject category: Strategy and General Management

Authors: Ali Farhoomand (HKU Business School, The University of Hong Kong); Pauline Ng (HKU Business School, The University of Hong Kong)

Published by: Asia Case Research Centre, The University of Hong Kong

Published in: 2001

Length: 8 pages

Topics: e-Commerce; e-Tailing; Trust in marketplace; Impact of third-party trust schemes

Share a link: https://casecent.re/p/21900

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Abstract

Cold Storage, which operated a chain of 31 supermarkets located across the city-state of Singapore, was a well-established retail operation renowned for the quality of its fresh food. In June 1998, the company launched its supermarket services on the Internet in an effort to better serve its customers. Now in June 2000, Lester Quah, Operations Director at Cold Storage, had to evaluate the factors that helped its online shoppers to establish trust in its virtual store and the value of being a member of CaseTrust, a third-party trust accreditation scheme, for promoting its online e-tailing business. This case can be used in conjunction with the case entitled 'CaseTrust: Building Third-Party e-Tailing Trust'.

Location:

Singapore

Industry:

Retailing

Other setting(s):

2000