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The Chicagotribune.com is an online newspaper which was developed as an outgrowth of The Chicago Tribune, one of Chicago''s major print newspapers. This case describes the development of the online newspaper since its inception in March, 1996. It focuses on the challenges facing the management of the Chicagotribune.com such as creating an organisation which can successfully produce an online edition of the newspaper while drawing on the strengths of the print edition; developing a brand; hiring a new type of human talent; forming strategic partnerships; recognising and creating new markets; using technology as a differentiating factor; and above all, practicing results-producing innovation. During the past five years, the rise of what has been termed the New Economy, characterised especially by digital-based and hybrid (digital and physical) innovation has had a profound and strong impact on large established firms in traditional industries. Nowhere is the upheaval more pronounced than in the publishing industry, where the traditional ways of delivering content and reaching customers have been called into question by the introduction of online newspapers and magazines, and e-books. This case also addresses how the management of the Tribune Company, the parent company of The Chicago Tribune is transforming the business in light of these changes. The Tribune Company, a media conglomerate, recently acquired the Times Mirror Company and the case describes how the Tribune Company is evolving into a NewMedia company with a national platform. There is a Spanish translation available ''E301-036-1''.