Subject category:
Strategy and General Management
Published in:
2001
Length: 18 pages
Data source: Published sources
Share a link:
https://casecent.re/p/21919
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Abstract
This case illustrates how the music industry has recently changed through the development of the Internet. Changes in industry structure, competitive strategies and value chains are illustrated. The learning objectives are: (1) to gain knowledge of how the music industry has changed over the past years and to recognize threats and opportunities for existing and new players; (2) to understand the driving factors of these changes; and (3) to recognize the opportunities that the Internet offers for the different players in the music industry.
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Abstract
This case illustrates how the music industry has recently changed through the development of the Internet. Changes in industry structure, competitive strategies and value chains are illustrated. The learning objectives are: (1) to gain knowledge of how the music industry has changed over the past years and to recognize threats and opportunities for existing and new players; (2) to understand the driving factors of these changes; and (3) to recognize the opportunities that the Internet offers for the different players in the music industry.