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Case
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Reference no. 301-083-1
Published in: 2001
Length: 9 pages
Data source: Published sources

Abstract

Air New Zealand and Thai Airways International Public Company Limited (THAI) were both members of the Star Alliance. In 2001, Air New Zealand linked New Zealand''s South Island with Singapore, where passengers could embark on THAI connections to Bangkok. Air New Zealand also offered code-share service between Bangkok and Christchurch, via Auckland; however, this alternative entailed passengers changing terminals in Auckland, and passengers perceived this as being inconvenient. Although THAI offered service between Bangkok and Auckland (via Sydney), it offered no flights to Christchurch. Among the fastest-growing airlines in the Pacific Rim, THAI had a fleet of 77 aeroplanes and served 73 destinations in 35 countries. THAI flew to more countries in Asia than did any other airline. A logical addition to its route network might be Christchurch. One means of achieving this was to consider a code-sharing agreement with Air New Zealand.
Location:
Industry:
Size:
Large
Other setting(s):
2001

About

Abstract

Air New Zealand and Thai Airways International Public Company Limited (THAI) were both members of the Star Alliance. In 2001, Air New Zealand linked New Zealand''s South Island with Singapore, where passengers could embark on THAI connections to Bangkok. Air New Zealand also offered code-share service between Bangkok and Christchurch, via Auckland; however, this alternative entailed passengers changing terminals in Auckland, and passengers perceived this as being inconvenient. Although THAI offered service between Bangkok and Auckland (via Sydney), it offered no flights to Christchurch. Among the fastest-growing airlines in the Pacific Rim, THAI had a fleet of 77 aeroplanes and served 73 destinations in 35 countries. THAI flew to more countries in Asia than did any other airline. A logical addition to its route network might be Christchurch. One means of achieving this was to consider a code-sharing agreement with Air New Zealand.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2001

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