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Compact case
Case
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Reference no. 301-084-1
Authors: Leo-Paul Dana (Department of Management, Marketing and Entrepreneurship, University of Canterbury)
Published in: 2001
Length: 4 pages
Data source: Published sources

Abstract

''Israel has become a major player in the Motorola family because of its entrepreneurship,'' explained Hanan Achsaf, Managing Director for Motorola Israel Ltd. He cited its ability to operate to the standards of the United States Federal Communications Commission (FCC), and he praised the American mentality of Israel. Meanwhile, in the United States, the Walt Disney Company dropped all links with the mobile phone industry. Following the publication in The Lancet (a medical journal), that non-thermal radiation from mobile phones might be linked to sleeping disorders, headaches and memory loss, Disney withdrew permission for cartoon characters to be used in the promotion of mobile phones. John Singh, spokesman for Disney Consumer Products, explained, ''Because the well-being of our customers is our priority, we have decided to discontinue the licensing of our characters for use on cellular telephones until there is reliable scientific evidence establishing the absence of any such risk.''
Location:
Industry:
Size:
Large
Other setting(s):
2001

About

Abstract

''Israel has become a major player in the Motorola family because of its entrepreneurship,'' explained Hanan Achsaf, Managing Director for Motorola Israel Ltd. He cited its ability to operate to the standards of the United States Federal Communications Commission (FCC), and he praised the American mentality of Israel. Meanwhile, in the United States, the Walt Disney Company dropped all links with the mobile phone industry. Following the publication in The Lancet (a medical journal), that non-thermal radiation from mobile phones might be linked to sleeping disorders, headaches and memory loss, Disney withdrew permission for cartoon characters to be used in the promotion of mobile phones. John Singh, spokesman for Disney Consumer Products, explained, ''Because the well-being of our customers is our priority, we have decided to discontinue the licensing of our characters for use on cellular telephones until there is reliable scientific evidence establishing the absence of any such risk.''

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2001

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