Subject category:
Strategy and General Management
Published in:
2001
Length: 20 pages
Data source: Published sources
Abstract
This case illustrates how the book industry has recently changed through the development of the Internet. Changes in industry structure, competitive strategies and value chains are illustrated. The learning objectives are: (1) to gain knowledge of how the book industry has changed over the past years and to recognise threats and opportunities for existing and new players; (2) to understand the driving factors of these changes; and (3) to recognise the opportunities that the Internet offers for the different players in the book industry.
About
Abstract
This case illustrates how the book industry has recently changed through the development of the Internet. Changes in industry structure, competitive strategies and value chains are illustrated. The learning objectives are: (1) to gain knowledge of how the book industry has changed over the past years and to recognise threats and opportunities for existing and new players; (2) to understand the driving factors of these changes; and (3) to recognise the opportunities that the Internet offers for the different players in the book industry.