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Case
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Reference no. 301-115-1
Subject category: Strategy and General Management
Authors: Dong-Sung Cho (Graduate School of Public Administration, Seoul National University); Heini Kaivola (Aalto University School of Business); Arto Kaunonen (Aalto University School of Business)
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 42 pages
Data source: Field research
Topics: Music industry; Small independent company; Multinationals; Electronic commerce; Internationalisation; Record company
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Abstract

The music recording industry is dominated by five multinational groups sharing more than 80% of the world market. These so-called majors have also gained a strong foothold in Finland. Poko Rekords is a small independent Finnish record company. Poko's owner, Epe Helenius, has survived a recent bankruptcy, and is now contemplating the future strategy of Poko Rekords. Internationalisation is one of Poko's main strategic options, since the small home market in Finland seems to offer limited growth potential.
Location:
Finland
Industry:
Music
Size:
Small
Other setting(s):
1995
Teaching note
-
Reference no. 301-115-8
Subject category: Strategy and General Management
Authors: Dong-Sung Cho (Graduate School of Public Administration, Seoul National University); Heini Kaivola (Aalto University School of Business); Arto Kaunonen (Aalto University School of Business)
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 20 pages
Data source: Field research
View full details

About

Abstract

The music recording industry is dominated by five multinational groups sharing more than 80% of the world market. These so-called majors have also gained a strong foothold in Finland. Poko Rekords is a small independent Finnish record company. Poko's owner, Epe Helenius, has survived a recent bankruptcy, and is now contemplating the future strategy of Poko Rekords. Internationalisation is one of Poko's main strategic options, since the small home market in Finland seems to offer limited growth potential.

Settings

Location:
Finland
Industry:
Music
Size:
Small
Other setting(s):
1995

Related

Teaching note
-
Reference no. 301-115-8
Subject category: Strategy and General Management
Authors: Dong-Sung Cho (Graduate School of Public Administration, Seoul National University); Heini Kaivola (Aalto University School of Business); Arto Kaunonen (Aalto University School of Business)
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 20 pages
Data source: Field research
View full details