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Case
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Reference no. 301-120-1
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 9 pages
Data source: Field research

Abstract

This is the first of a two-case series (301-120-1 and 301-121-1). In 1998, the managing director of Twin Systems Oy, a Finnish software company located in Helsinki, received a telephone call from the managing director of another member in the export network to which Twin Systems belonged. ''Tuula, we are pulling out of the network'', he said. Mrs Puntila wondered how this decision would impact on her company''s export strategy.
Industry:
Size:
SME (Small and medium enterprise)
Other setting(s):
1998

About

Abstract

This is the first of a two-case series (301-120-1 and 301-121-1). In 1998, the managing director of Twin Systems Oy, a Finnish software company located in Helsinki, received a telephone call from the managing director of another member in the export network to which Twin Systems belonged. ''Tuula, we are pulling out of the network'', he said. Mrs Puntila wondered how this decision would impact on her company''s export strategy.

Settings

Industry:
Size:
SME (Small and medium enterprise)
Other setting(s):
1998

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