Subject category:
Strategy and General Management
Published by:
Aalto University School of Economics (formerly HSE)
Length: 17 pages
Data source: Field research
Abstract
Kalle Punto, Pikosystems'' sales director was sitting in his Tampere office just before Christmas 1996 and thinking about the coming year. Pikosystems is a small hi-tech company operating in the health care industry. It is selling four different product lines that all make the life of disabled and elderly people easier and safer. Now the firm is about to start international activities and is in a situation where it should decide how to proceed with its internationalisation plans. Which markets to enter? Which mode to select? This case can be used when teaching various aspects of corporate internationalisation of a firm, such as theories and modes of internationalisation, reasons for going international, the risks and problems of internationalisation. The immediate issue here is what Pikosystems should do about internationalisation, which alternative(s) it should choose and how it should proceed from here.
About
Abstract
Kalle Punto, Pikosystems'' sales director was sitting in his Tampere office just before Christmas 1996 and thinking about the coming year. Pikosystems is a small hi-tech company operating in the health care industry. It is selling four different product lines that all make the life of disabled and elderly people easier and safer. Now the firm is about to start international activities and is in a situation where it should decide how to proceed with its internationalisation plans. Which markets to enter? Which mode to select? This case can be used when teaching various aspects of corporate internationalisation of a firm, such as theories and modes of internationalisation, reasons for going international, the risks and problems of internationalisation. The immediate issue here is what Pikosystems should do about internationalisation, which alternative(s) it should choose and how it should proceed from here.