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Case
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Reference no. 301-136-1
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 21 pages
Data source: Field research

Abstract

Teknoware Oy, established in 1972, was a European market leader in fluorescent lighting systems and inverters for commercial vehicles. Part of a larger Group, Teknoware was a classic example of a highly focused niche manufacturer of electronics. In 1995, the competition was increasing on the market and growth was hard to find. Decisions had to be made regarding future strategy. The case could be used in an undergraduate business class or a graduate business class. It suits a number of situations; International Business, Competitive Strategy, Small Business, Operations Management, etc. This case could be effective in making students consider the holistic nature and complexity of business in the SME/internationalisation context.
Industry:
Size:
Small and medium enterprises
Other setting(s):
1995

About

Abstract

Teknoware Oy, established in 1972, was a European market leader in fluorescent lighting systems and inverters for commercial vehicles. Part of a larger Group, Teknoware was a classic example of a highly focused niche manufacturer of electronics. In 1995, the competition was increasing on the market and growth was hard to find. Decisions had to be made regarding future strategy. The case could be used in an undergraduate business class or a graduate business class. It suits a number of situations; International Business, Competitive Strategy, Small Business, Operations Management, etc. This case could be effective in making students consider the holistic nature and complexity of business in the SME/internationalisation context.

Settings

Industry:
Size:
Small and medium enterprises
Other setting(s):
1995

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