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In January 1999, Professor Cricketly joined Riflestead University as its new Vice-Chancellor. He came from a government research facility and saw his immediate goal as raising the profile of the university at the local, national and international level. Riflestead University was known to be a teaching institution and one of the immediate objectives was to turn the university into a research led institution. In order to do this, it was necessary to undertake an annual human resource management review so that the actual performance of each academic staff member could be established and action taken where necessary. It was decided that staff at the university''s business school would be chosen to facilitate the strategic repositioning process owing to the fact that the staff at the business school were deemed to have the necessary skills and experience needed. However, staff within the university were known to be disillusioned and apathetic, and Professor Cricketly''s abrasive style was not appreciated. The teaching objectives focus on defining and solving complex, interrelated problems that are evident in higher education. Specific issues to be addressed are: (1) the problems associated with strategic positioning and strategy formulation; (2) how to establish strategic fit; (3) what factors need to be taken into account when designing marketable courses and programmes of study; (4) how to develop partnership arrangements; and (5) how to motivate and lead staff. It is recommended that students are placed in small groups as this will facilitate group work and decision-making.