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Published by: Asian Business Case Centre
Published in: 2001
Length: 15 pages
Data source: Published sources

Abstract

The case explores the impact of an abrupt policy shift on a new market entrant''s strategic deployment of advanced ''next generation'' intelligent network technologies. Accompanied by material on emerging mobile commerce technology, the case facilitates an analysis of the implications of this new platform from two perspectives: (1) the impact on the national telecommunications industry; and (2) in terms of shifting standard, laws, and behaviour norms, rules that will shape the future of the industry.

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Abstract

The case explores the impact of an abrupt policy shift on a new market entrant''s strategic deployment of advanced ''next generation'' intelligent network technologies. Accompanied by material on emerging mobile commerce technology, the case facilitates an analysis of the implications of this new platform from two perspectives: (1) the impact on the national telecommunications industry; and (2) in terms of shifting standard, laws, and behaviour norms, rules that will shape the future of the industry.

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