Subject category:
Strategy and General Management
Published in:
2001
Length: 10 pages
Data source: Published sources
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https://casecent.re/p/21970
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Abstract
The video games industry comprises both hardware (games consoles) and games software, much of it dedicated. This case discusses the rapid growth of Sony''s first video games machine in the mid-late 1990s - and which quickly became a major contributor to Sony''s profits - and the launch of its successor, Playstation 2, in 2000. The launch was affected by temporary supply chain problems. This case looks at the possible impact of the Nintendo GameCube and Microsoft''s X-Box, both due for launch in November 2001.
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Abstract
The video games industry comprises both hardware (games consoles) and games software, much of it dedicated. This case discusses the rapid growth of Sony''s first video games machine in the mid-late 1990s - and which quickly became a major contributor to Sony''s profits - and the launch of its successor, Playstation 2, in 2000. The launch was affected by temporary supply chain problems. This case looks at the possible impact of the Nintendo GameCube and Microsoft''s X-Box, both due for launch in November 2001.
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